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Oli & Carol is a globally recognised brand specialising in natural rubber baby toys, designed with both play and purpose in mind. Created in Barcelona, the range is made from 100% natural rubber and hand-painted with safe, non-toxic dyes, offering a sustainable and hygienic alternative to traditional plastic toys.
Blending teething, bath, and sensory play into one cohesive category, Oli & Carol products are lightweight, easy for little hands to hold, and completely sealed to prevent mould, making them ideal for everyday use. For retailers, the brand delivers strong visual appeal, broad functionality, and high repeat purchase potential, positioning it as a standout within both play and teething categories.
Teething Toys
Oli & Carol teething toys are designed to soothe sore gums while supporting sensory exploration. Made from soft, flexible natural rubber, they are gentle for babies to chew and easy to grip, with playful fruit, vegetable, and nature-inspired shapes that stand out in-store.
From a retail perspective, teething is a consistent, high-demand category. With their unique designs and eco-conscious materials, Oli & Carol offers a strong point of difference, encouraging both first-time and repeat purchases.
Bath Toys
Oli & Carol bath toys are fully sealed, preventing water from entering and eliminating the risk of mould, a key concern for parents. Lightweight and easy to handle, they make bath time both safe and engaging.
This category performs strongly as both a practical and gifting option, with clear functionality and visual appeal. It also pairs naturally with teething, supporting cross-category purchasing.
Sensory Play
Designed to stimulate touch, sight, and early development, Oli & Carol sensory toys encourage exploration through texture, shape, and colour. Their soft, flexible design makes them suitable from an early age, supporting developmental play in a safe and engaging way.
As a category, sensory play adds versatility to the range, extending product use beyond a single purpose. This multi-functionality supports stronger value perception and encourages customers to purchase across the range.
